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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    In ________ Marketing, the Firm Operates in Several Market Segments
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In ________ Marketing, the Firm Operates in Several Market Segments

Question 148

Question 148

Multiple Choice

In ________ marketing, the firm operates in several market segments and designs different products for each segment.


A) individual
B) undifferentiated
C) differentiated
D) concentrated
E) niche

Correct Answer:

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