Multiple Choice
A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient, who like to work with their hands, or the ________ category.
A) Believers
B) Strivers
C) Survivors
D) Experiencers
E) Makers
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q61: The key to attracting potential users of
Q62: Give an example of how a company
Q63: Life stage defines a person's age.
Q64: A marketer interested in segmenting a business
Q65: The last step in the seven-step marketing
Q67: Briefly describe the steps in the segmentation
Q68: Assume that you have decided to use
Q69: Linda was buying all her groceries from
Q70: _ is the science of using psychology
Q71: A segment is attractive when there are