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The Sale of Turkeys in the United States Is Highest

Question 130

Multiple Choice

The sale of turkeys in the United States is highest in mid- to late November, as people buy turkeys to serve at Thanksgiving. Grocery stores that specifically advertise turkeys at this time of year are segmenting on the basis of ________.


A) benefits
B) user status
C) buyer-readiness stage
D) demographics
E) occasion

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