Rachel and Josh Are on Vacation in Hawaii

Multiple Choice

Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. These are examples of customer ________.

A) lifetime value
B) perceived value
C) value analysis
D) profitability analysis
E) touch points