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    Marketing Management Study Set 7
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    Exam 5: Creating Long-Term Loyalty Relationships
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    The Aim of Customer Relationship Management Is to Produce High
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The Aim of Customer Relationship Management Is to Produce High

Question 68

Question 68

Multiple Choice

The aim of customer relationship management is to produce high customer ________.


A) integrity
B) loyalty
C) innovation
D) liability
E) equity

Correct Answer:

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