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    Marketing Management Study Set 7
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    Exam 4: Conducting Marketing Research
  5. Question
    When a Market Researcher Asks Increasingly More Specific "Why" Questions
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When a Market Researcher Asks Increasingly More Specific "Why" Questions

Question 1

Question 1

True/False

When a market researcher asks increasingly more specific "why" questions to reveal consumer motivations and deeper, more abstract goals, s/he is using visualization.

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