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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    In the FABV Approach, If the Salesperson Is Discussing the Monetary
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In the FABV Approach, If the Salesperson Is Discussing the Monetary

Question 135

Question 135

Multiple Choice

In the FABV approach, if the salesperson is discussing the monetary terms associated with the offering, s/he is talking about ________.


A) features
B) advantages
C) benefits
D) value
E) macroenvironment

Correct Answer:

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