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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    ________ Includes Resistance to Interference and a Neurotic Attitude Toward
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________ Includes Resistance to Interference and a Neurotic Attitude Toward

Question 10

Question 10

Multiple Choice

________ includes resistance to interference and a neurotic attitude toward money.


A) Psychological resistance
B) Logical resistance
C) Price sensitivity
D) Relationship inertia
E) Reactance

Correct Answer:

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