Multiple Choice
OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales. The company identifies customers who have made at least three purchases and spent at least $150 in the past six months and offers discount coupons to these customers. Which of the following strategies is used here for targeting customers?
A) viral marketing
B) objective screening
C) internal targeting
D) catalog marketing
E) RFM formula targeting
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Why is direct mail popular among marketers?
Q2: Which of the following is NOT a
Q3: What are the elements of a direct
Q4: Direct marketing has not been growing as
Q5: Direct marketing produced $2.05 trillion in sales
Q7: Jackson, the sales representative of a European
Q8: How have sellers benefited from market demassification?
Q9: _ includes objections due to proposed contract
Q10: _ includes resistance to interference and a
Q11: Which of the following is an example