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When Johnson & Johnson's Tylenol Headache Reliever Would Pop Up

Question 15

Multiple Choice

When Johnson & Johnson's Tylenol headache reliever would pop up on brokers' Web sites whenever the stock market fell by 100 points or more, they were using a(n) ________.


A) microsite
B) pay-per-click ad
C) interstitial
D) search ad
E) banner ad

Correct Answer:

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