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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    Mobile Ad Copy Should Occupy Only 50 Percent of the Screen
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Mobile Ad Copy Should Occupy Only 50 Percent of the Screen

Question 14

Question 14

True/False

Mobile ad copy should occupy only 50 percent of the screen, avoiding complex viewing experiences that may take a toll on consumers' battery and data availability as well as their time.

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