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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    ________ Tracks Eye Movements with Cameras to Measure What People
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________ Tracks Eye Movements with Cameras to Measure What People

Question 16

Question 16

Multiple Choice

________ tracks eye movements with cameras to measure what people read on a computer screen.


A) Heat mapping
B) An interstitial
C) A pay-per-click ad
D) A click-through rate
E) Animation

Correct Answer:

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