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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    Social Media Ads Prompt Purchase at Least Three Times More
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Social Media Ads Prompt Purchase at Least Three Times More

Question 133

Question 133

True/False

Social media ads prompt purchase at least three times more often than e-mails, and the average order value from social media ads is thought to be 17 percent higher.

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