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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    AT&T Found That One of the Most Effective Drivers of Its
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AT&T Found That One of the Most Effective Drivers of Its

Question 135

Question 135

Multiple Choice

AT&T found that one of the most effective drivers of its sales, along with unaided advertising awareness was ________.


A) a blog
B) an online forum
C) social networks
D) WOM
E) pay-per-click ads

Correct Answer:

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