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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    What Is a Microsite? Provide an Example of a Firm
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What Is a Microsite? Provide an Example of a Firm

Question 136

Question 136

Essay

What is a microsite? Provide an example of a firm that is likely to benefit from the use of a microsite.

Correct Answer:

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Microsites are individual Web pages or c...

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