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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is an Advantage of Using Magazines
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Which of the Following Is an Advantage of Using Magazines

Question 129

Question 129

Multiple Choice

Which of the following is an advantage of using magazines as an advertising medium?


A) high-quality reproduction
B) short ad purchase lead time
C) high efficiency in circulation
D) no ad competition in same medium
E) low cost of advertising

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