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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Kraft Utilized Customers to Name Its New Flavor of Its
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Kraft Utilized Customers to Name Its New Flavor of Its

Question 116

Question 116

True/False

Kraft utilized customers to name its new flavor of its iconic Vegemite product, and their selection, iSnack 2.0, increased sales dramatically.

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