Multiple Choice
The weighted number of exposures (WE) of an advertising message over a given medium is given by ________.
A) WE = reach × frequency
B) WE = (reach × frequency) / impact
C) WE = reach × frequency × impact
D) WE = (reach + frequency) / impact
E) WE = frequency / reach
Correct Answer:
Verified
Correct Answer:
Verified
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