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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using Newspapers
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Which of the Following Is a Disadvantage of Using Newspapers

Question 6

Question 6

Multiple Choice

Which of the following is a disadvantage of using newspapers as an advertising medium?


A) lack of flexibility
B) high costs of advertisement space
C) poor reproduction quality
D) low believability
E) absence of local market coverage

Correct Answer:

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