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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    What You Say (Ad Copy) Is More Important Than the Number
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What You Say (Ad Copy) Is More Important Than the Number

Question 126

Question 126

True/False

What you say (ad copy) is more important than the number of times you say it (ad frequency).

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