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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    MPR Can Hold Down Promotion Cost Because It Costs Less
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MPR Can Hold Down Promotion Cost Because It Costs Less

Question 149

Question 149

True/False

MPR can hold down promotion cost because it costs less than direct-mail and media advertising.

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