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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Types of Advertising Timing Patterns Calls
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Which of the Following Types of Advertising Timing Patterns Calls

Question 150

Question 150

Multiple Choice

Which of the following types of advertising timing patterns calls for spending all advertising dollars in a single period?


A) frequency capping
B) flighting
C) concentration
D) pulsing
E) continuity

Correct Answer:

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