Multiple Choice
A ________ is a sales force promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed.
A) trade show
B) frequency program
C) sales contest
D) sweepstake
E) patronage award
Correct Answer:
Verified
Correct Answer:
Verified
Q57: Place advertising, or out-of-home advertising, is a
Q58: Marketers often cut the cost of advertising
Q59: The supply-side method identifies the effect sponsorship
Q60: Which of the following is a disadvantage
Q61: Additional costs beyond the cost of specific
Q63: _ is a marketing communications tool that
Q64: MPR can build credibility by placing stories
Q65: The easiest measure of marketing public relations
Q66: _ are certificates that entitle the bearer
Q67: Audi models featured prominently in the 2010