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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Is a Marketing Communications Tool That Includes a Variety
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________ Is a Marketing Communications Tool That Includes a Variety

Question 63

Question 63

Multiple Choice

________ is a marketing communications tool that includes a variety of programs to promote or protect a company's image or individual products.


A) Public relations
B) Advertising
C) Sales promotion
D) Personal selling
E) Direct marketing

Correct Answer:

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