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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    What Challenges Do Marketers Face in Managing Trade Promotions
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What Challenges Do Marketers Face in Managing Trade Promotions

Question 145

Question 145

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What challenges do marketers face in managing trade promotions?

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The growing power of large retailers has...

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