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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using the Internet
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Which of the Following Is a Disadvantage of Using the Internet

Question 77

Question 77

Multiple Choice

Which of the following is a disadvantage of using the Internet as an advertising medium?


A) limited audience selectivity
B) increasing clutter
C) lack of interactive possibilities
D) relatively high costs involved
E) fleeting ad exposure time

Correct Answer:

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