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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    MPR Is Effective in Blanketing Local Communities and Reaching Specific
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MPR Is Effective in Blanketing Local Communities and Reaching Specific

Question 71

Question 71

True/False

MPR is effective in blanketing local communities and reaching specific groups and hence has to be planned separately from the less cost-effective advertising.

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