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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using Yellow
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Which of the Following Is a Disadvantage of Using Yellow

Question 75

Question 75

Multiple Choice

Which of the following is a disadvantage of using Yellow Pages as an advertising medium?


A) high competition
B) poor local market coverage
C) low believability
D) lack of adequate reach
E) high total costs

Correct Answer:

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