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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is Generally Acknowledged as the Most
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Which of the Following Is Generally Acknowledged as the Most

Question 72

Question 72

Multiple Choice

Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?


A) television
B) radio
C) newspapers
D) magazines
E) billboards

Correct Answer:

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