Multiple Choice
Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising
B) personal selling
C) direct marketing
D) public relations
E) sales promotion
Correct Answer:
Verified
Correct Answer:
Verified
Q1: By using full-service marketing communications agencies, integrated
Q2: If a small Iowa college builds awareness
Q3: Along which of the following parameters should
Q4: The rapid diffusion of multipurpose smart phones,
Q5: In this new communication environment, advertising is
Q7: Which of the following elements of the
Q8: Which of the following is a characteristic
Q9: _ is a source of a spokesperson's
Q10: When does personal influence carry the most
Q11: As Ben manages communications for his company's