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  3. Study Set
    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
  5. Question
    By Using Full-Service Marketing Communications Agencies, Integrated and More Effective
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By Using Full-Service Marketing Communications Agencies, Integrated and More Effective

Question 1

Question 1

True/False

By using full-service marketing communications agencies, integrated and more effective marketing communications at a much lower total communications cost can be achieved.

Correct Answer:

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