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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
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    The Rapid Diffusion of Multipurpose Smart Phones, Broadband and Wireless
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The Rapid Diffusion of Multipurpose Smart Phones, Broadband and Wireless

Question 4

Question 4

True/False

The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping digital video recorders (DVRs) have augmented the effectiveness of the mass media.

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