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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
  5. Question
    Personal Selling Refers to Person-To-Person Oral, Written, or Electronic Communications
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Personal Selling Refers to Person-To-Person Oral, Written, or Electronic Communications

Question 55

Question 55

True/False

Personal selling refers to person-to-person oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

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