Multiple Choice
Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat.
B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
Correct Answer:

Verified
Correct Answer:
Verified
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