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    Exam 19: Designing and Managing Integrated Marketing Communications
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    A "Do-Feel-Learn" Response Sequence Is Considered Appropriate When the Audience
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A "Do-Feel-Learn" Response Sequence Is Considered Appropriate When the Audience

Question 58

Question 58

True/False

A "do-feel-learn" response sequence is considered appropriate when the audience has high involvement but perceives little or no differentiation within the product category.

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