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  3. Study Set
    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    Flankers Are Brands That May Be Kept Around Despite Dwindling
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Flankers Are Brands That May Be Kept Around Despite Dwindling

Question 2

Question 2

True/False

Flankers are brands that may be kept around despite dwindling sales because they manage to maintain their profitability with virtually no marketing support.

Correct Answer:

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