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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers
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Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers

Question 139

Question 139

Multiple Choice

Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?


A) brand extension
B) flyposting
C) co-branding
D) product placement
E) ambush marketing

Correct Answer:

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