Personal Influence in Marketing Communications Carries Great Weight When ________

Multiple Choice

Personal influence in marketing communications carries great weight when ________.

A) the product being marketed is a convenience item
B) the purchase of the product is considered to be safe and risk-free
C) the product suggests something about the user's status or taste
D) the product being marketed is purchased on a frequent basis
E) the product or service in questions is used without being recommended by others