The ________________ Calls on Marketers to Develop Promotion Budgets by Defining

Multiple Choice

The ________________ calls on marketers to develop promotion budgets by defining specific objectives,determining the tasks that must be performed to achieve these objectives,and estimating the costs of performing these tasks.

A) objective-and-task method
B) affordable method
C) competitive-parity method
D) activity-based method
E) percentage-of-sales method