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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Coercive and Referent Power Are Subjective and Depend on the Ability
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Coercive and Referent Power Are Subjective and Depend on the Ability

Question 137

Question 137

True/False

Coercive and referent power are subjective and depend on the ability and willingness of parties to recognize them.

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