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    Marketing Management Study Set 2
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    Exam 20: Managing Personal Communications: Direct and Database Marketing and Personal Selling
  5. Question
    _________ Marketing Is the Use of Customer-Direct Channel to Reach
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_________ Marketing Is the Use of Customer-Direct Channel to Reach

Question 6

Question 6

Multiple Choice

_________ marketing is the use of customer-direct channel to reach and deliver goods and services to customers without using marketing middleman.


A) buzz
B) direct
C) virtual
D) word of mouth
E) interactive

Correct Answer:

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