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  3. Study Set
    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    The Original and Oldest Form of Direct Marketing Are ________
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The Original and Oldest Form of Direct Marketing Are ________

Question 42

Question 42

Multiple Choice

The original and oldest form of direct marketing are ________.


A) billboards
B) banner advertising
C) mail campaigns
D) outbound telemarketing calls
E) field sales calls

Correct Answer:

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