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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Exclusive Dealing Arrangements Are Mainly Used by Companies Looking for an Edge
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Exclusive Dealing Arrangements Are Mainly Used by Companies Looking for an Edge

Question 33

Question 33

Multiple Choice

Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________.


A) price
B) efficiency
C) product variety
D) add-on services
E) spatial convenience

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