With Respect to Positioning, Explain Points-Of-Parity and Points-Of-Difference

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The Answer is Points-of-difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Points-of-parity (POPs), on the other hand, are associations that are not necessarily unique to the brand but may in fact be shared with other brands.

With Respect to Positioning, Explain Points-Of-Parity and Points-Of-Difference

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With Respect to Positioning, Explain Points-Of-Parity and Points-Of-Difference

Essay

Correct Answer:VerifiedShow Answer

Correct Answer:
Verified