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    Marketing Management Study Set 9
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    Exam 13: Designing and Managing Services
  5. Question
    The Service Outcome,and Whether People Will Remain Loyal to a Service
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The Service Outcome,and Whether People Will Remain Loyal to a Service

Question 118

Question 118

Essay

The service outcome,and whether people will remain loyal to a service provider,is influenced by a host of variables.Identify the eight categories into which these factors fall.

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Factors leading to customer switching be...

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