The Traditional "Marketing-Mix" Concept and the Notion of the "Four

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs.________ is about mixing and matching marketing activities to maximize their individual and collective effects.

A) Personalizing marketing
B) Individualizing marketing
C) Globalizing marketing
D) Institutionalizing marketing
E) Integration marketing