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    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
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    A Marketer Glances at This Month's Market-Preference Pattern Diagram and Notices
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A Marketer Glances at This Month's Market-Preference Pattern Diagram and Notices

Question 146

Question 146

True/False

A marketer glances at this month's market-preference pattern diagram and notices that all of the customers are grouped in the middle of the diagram; therefore,customers are exhibiting clustered preferences.

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