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    Exam 8: Identifying Market Segments and Targets
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    Newlyweds in the United States Buy More in the First
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Newlyweds in the United States Buy More in the First

Question 62

Question 62

Multiple Choice

Newlyweds in the United States buy more in the first six months than an established household does in five years.Newlyweds are an example of a(n) ________ segment.


A) life stage
B) gender
C) behavior
D) user status
E) income

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