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  3. Study Set
    Marketing Management Study Set 3
  4. Exam
    Exam 8: Identifying Market Segments and Targets
  5. Question
    ________ Are Often a Small Percentage of the Market but Account
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________ Are Often a Small Percentage of the Market but Account

Question 42

Question 42

Multiple Choice

________ are often a small percentage of the market but account for a high percentage of total consumption.


A) Light users
B) Medium users
C) Heavy users
D) Nonusers
E) None of the above

Correct Answer:

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