Advertising, Sales Promotion, Public Relations, and Buzz Building Activities Are

Multiple Choice

Advertising, sales promotion, public relations, and buzz building activities are all ________.

A) channels that should be integrated under the concept of integrated marketing communications
B) channels focused more on interactive marketing than traditional marketing
C) promotional tools used for push strategies but not pull strategies
D) promotional tools used for pull strategies but not push strategies
E) promotional tools adapted for use in mass marketing